How to Influence Groups Of People

If you’ve ever been the new kid on the block, you’ll know how difficult it is to have your views accepted by the ‘established group’. For instance, imagine you’ve joined a new company and you’re attending a think tank to discuss a problem which is new to them, but old...

Why We Like Expensive Things

You get what you think you pay for………. It’s often said that here in the UK we’re a nation of shoppers Every week our high streets and shopping malls are packed full of people eager to consume goods. So you think we’d be pretty good at it. But according to the latest...

How to Use Your Body Language to Your Advantage

The Chameleon Effect. It’s the sincerest form of flattery. It’s well-known that our body language influences how other people perceive us. Striding purposefully into a room to deliver an important presentation gives you an air of confidence that the butterflies in...

The Importance of the Counter Argument in Persuasion

The ability to persuade people to see or do things your way is an essential skill in business. From finding a backer for your venture, right through to persuading middlemen and consumers to buy your product requires a well thought out and convincing argument. But it...